This new initiative is a great way for Yuengling to demonstrate the brewery’s respect for our nation’s veterans and the sacrifices they’ve made to protect our great country. Yuengling’s #LagersForHeroes program will be promoted at restaurants, retail locations and bars starting in May 2016. Consumers, retailers and wholesalers will be able to join Yuengling in its commitment to help support the many VFW programs and services that benefit our nation’s heroes.
“We have tremendous respect for those that have served and their sacrifices,” said Richard “Dick” Yuengling, President and Owner of Yuengling. “As a family with multiple generations of servicemen dating back to the European theater of World War II, we know the toll it takes to leave your family to protect and serve our great country. This is our way to support those who give so much.”
The VFW offers scholarships, financial grants, employment assistance and other services to veterans, service members and their families.
“We’re extremely pleased to have the support of America’s Oldest Brewery,” said John E. Hamilton, VFW Adjutant General. “Yuengling’s generosity and commitment to the VFW will help ensure we’re able to provide the assistance that America’s veterans deserve well into the future.”