America’s Oldest Brewery first began supporting the VFW through its #LagersForHeroes program, which invites consumers to contribute to the VFW in one of three ways: by texting “Hero” to 90999, visiting Yuengling.com/VFW or tweeting @VFWHQ #Donate and the dollar amount they’d like to give. This program runs Memorial Day through the 4th of July and displays Yuengling Traditional Lager and Light Lager with the line “Grab A Lager & Toast A Hero.”
Jennifer Yuengling, vice president of operations, will attend the VFW’s upcoming convention to present the contribution from the brewery. The military has always been a community which Yuengling has a connection with and has supported on both corporate and local levels for many years. Focusing efforts on the VFW’s programs has allowed America’s Oldest Brewery to enhance that connection and make a positive impact on all veterans from the time of enlistment through separation.
“We are proud to support the men and women who serve our country,” said Richard Yuengling, president and owner of D.G. Yuengling & Son, Inc. “Memorial Day we take pause to remember those who gave the ultimate sacrifice and honor current service members. Our partnership with the VFW is our way to recognize not only our veterans, but also the families they may have left behind.”
“Yuengling’s generosity and the commitment from their loyal consumers will help ensure we’re able to provide the support that America’s veterans deserve well into the future,” said John E. Hamilton, VFW adjutant general.
The VFW offers scholarships, financial grants, employment assistance and many other services to veterans, service members and their families.