On Tuesday D.G Yuengling & Son, Inc., America’s Oldest Brewery®, unveiled the world's largest QR code grown from crops, a one-of-a-kind version of its iconic Stars and Stripes QR code currently appearing on special cans of Yuengling Lager.
In recognition of the farming community, which plays an integral role in the beer industry, Yuengling recently partnered with a family business in Farmland, Indiana, Chalfant Family Farms, to grow the world’s largest QR code from real, live crops.
Carefully planted in May 2022 to form the code’s unique design, the crops have now grown to form the world’s largest QR code—measuring roughly a ¼ mile long by a ¼ mile wide—or about the length of 20 football fields.
The very same QR code is now also featured on Yuengling’s limited-edition camouflage Team RWB cans. When scanned, fans unlock the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to Team Red, White & Blue (Team RWB), the brewery’s longtime veterans charitable partner; watch Stars & Stripes Brand Ambassador Lee Brice's "More Beer" music video; enter to win tickets to see Brice on tour this summer and shop in the brewery's virtual gift shop.
The very same QR code is now also featured on Yuengling’s limited-edition camouflage Team RWB cans. When scanned, fans unlock the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to Team Red, White & Blue (Team RWB), the brewery’s longtime veterans charitable partner; watch Stars & Stripes Brand Ambassador Lee Brice's "More Beer" music video; enter to win tickets to see Brice on tour this summer and shop in the brewery's virtual gift shop.
“This is a QR code like no other,” said Sheryl Yuengling, 6th generation family member. “As we enter the back half of the summer, we wanted to offer up a unique and fun reminder to support Team RWB and have some fun with Lee Brice. Today’s unveiling further highlights the brewery’s year-round campaign dedicated to supporting our nation’s heroes.”
Yuengling, America’s Oldest Brewery®, has donated over $800,000 to charities focused on supporting active-duty servicemen, veterans and their families since 2016 through the Yuengling Stars and Stripes program and will continue to honor America’s veterans throughout the summer with the sale of its limited-edition Team RWB cans. These special cans are currently available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer and will be available for purchase at fans’ favorite stores, restaurants, and bars.
For more information on how you can donate to Team Red, White & Blue, and to stay up to date about all the latest Yuengling Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.yuengling.com/usa/.
Yuengling, America’s Oldest Brewery®, has donated over $800,000 to charities focused on supporting active-duty servicemen, veterans and their families since 2016 through the Yuengling Stars and Stripes program and will continue to honor America’s veterans throughout the summer with the sale of its limited-edition Team RWB cans. These special cans are currently available across the brewery’s 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer and will be available for purchase at fans’ favorite stores, restaurants, and bars.
For more information on how you can donate to Team Red, White & Blue, and to stay up to date about all the latest Yuengling Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.yuengling.com/usa/.
Video by Yuengling
Photos submitted by Yuengling
