Tourism marketing mini grant designed to support marketing, promotional, and publicity initiatives that result in increased tourism and overnight stays within Schuylkill County for qualifying tourism businesses and organizations.
The initiative, spearheaded by Explore Schuylkill, seeks to directly support tourism-related businesses and organizations in the county to enhance their efforts in drawing visitors.
The initiative, spearheaded by Explore Schuylkill, seeks to directly support tourism-related businesses and organizations in the county to enhance their efforts in drawing visitors.
Regina Gargano, CEO of Explore Schuylkill, emphasized the significance of the program, stating, "This program helps our tourism partners to grow their markets, assets, and strengthens Schuylkill County’s comprehensive economic development efforts while also enhancing our county as a destination for leisure travel and the quality of life in our community."
The grant was open to various tourism entities in Schuylkill County, including accommodations, transportation services, food and beverage establishments, retail outlets, recreational facilities, entertainment venues, and events. Additionally, members of Explore Schuylkill in good standing were eligible to apply for funding to support marketing campaigns, projects, and event promotions. The supported marketing initiatives encompassed a wide range of media platforms, such as television, internet commercials, banners, digital content, print ads, social media promotions, and video spots.
Grant awards ranged from $250 to $3,500, providing financial assistance to the recipients.
The grant was open to various tourism entities in Schuylkill County, including accommodations, transportation services, food and beverage establishments, retail outlets, recreational facilities, entertainment venues, and events. Additionally, members of Explore Schuylkill in good standing were eligible to apply for funding to support marketing campaigns, projects, and event promotions. The supported marketing initiatives encompassed a wide range of media platforms, such as television, internet commercials, banners, digital content, print ads, social media promotions, and video spots.
Grant awards ranged from $250 to $3,500, providing financial assistance to the recipients.
Despite facing an 8% decrease in revenue compared to the previous year, Explore Schuylkill managed to increase the grant funding budget by 7%.
The organization also witnessed a significant surge in the number of applications, indicating a strong demand and necessity for initiatives aimed at boosting overnight visitation.
The following have been chosen for 2024 tourism mini-grant funding:
The following have been chosen for 2024 tourism mini-grant funding:
- Actors Guild of Schuylkill County - $1,000
- Arrow Studio & Events - $1,300
- Bischoff Inn & The Village @ Houser's Crossing - $1,800
- Downtown Shenandoah Inc. - $1,000
- Gabriel Chamber Ensemble - $820
- Greater Schuylkill Haven Area Business Association - $520
- Hawk Mountain - $2,800
- Hawk Mountain - $3,300
- Hope Hill Lavender Farm - $1,812
- Jerry's Classic Cars & Collectibles Museum - $2,300
- Lakewood Park Campground - $3,300
- Catalpa Grove @ Lakewood Park - $2,800
- Yuengling Light Lager Jogger - $2,800
- Main Street Moonshine - $250
- Odd Fellows Cemetery, Tamaqua - $300
- Pottsville Business Association - $250
- Pottsville Outdoor Markets - $800
- Railway Project 113 - $250
- Schuylkill Haven Island Park Committee - $820
- Schuylkill Ballet Theatre - $300
- Tamaqua Chamber - $250
- Tamaqua Chamber - $400
- Tamaqua Area Community Partnership - $3,300
- Tamaqua Area Community Partnership - $1,800
- The Chopping Block - $2,800
- The Hill House - $1,300
- The Village @ Houser's Crossing - $3,100
- Tink's Antiques - $250
- Torat Ltd. /Bischoff Inn - $2,700
- Valley View Park - $1,300