Schaeffer’s Harley-Davidson in Orwigsburg has announced that they have earned the Gold Bar & Shield Award for 2023 presented by the Harley-Davidson Motor Company.
The official announcement came in February 2024 and the dealership will officially receive its recognition on Wednesday, July 24th, in Milwaukee, WI as part of the kickoff of the 2024 Homecoming Rally.
Only 12 Harley-Davidson Dealerships out of 596 dealers in the United States are recognized for this achievement each year.
Schaeffer’s Harley-Davidson earned the award based on its delivery of premium customer experience and for demonstrating operational excellence across the range of categories.
“We’re proud to present this high honor to the Schaeffer Family in recognition of the many ways Schaeffer’s Harley-Davidson delivers personal freedom to Harley-Davidson riders day in and day out. Strong, passionate dealers like Carol Schaffer, Denise Schaeffer-Calderone, and Cherie Schaeffer-Bogotuik who inspire new people to take their first steps toward riding and offer longtime riders the quality service they expect and deserve, are big reasons by Harley-Davidson has been a respected, recognized brand for over 120 years." Manager Geoff Bogotuik said.
Gold Bar & Shield award recipients consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson’s experiences. The Bar & Shield Award is an annual recognition and is Harley-Davidson’s premier dealer award program. Schaeffer’s Harley-Davidson, 1123 Brick Hill Road, Orwigsburg, PA 17961 has been in business in the Schuylkill County and surrounding areas since 1967. This would be the 16th time over there 56 years of business that Schaeffer’s Harley-Davidson has been recognized for a Bar & Shield award.