MBC Companies (MBC), a manufacturer and distributor of frozen breakfast products, has announced its acquisition of Nardone Brothers Baking Co. (Nardone), a producer of frozen pizza products from Wilkes Barre.
Jeff Ahlers, CEO of MBC, highlighted the synergy between the two organizations: “Nardone is an exceptional fit for MBC, with highly complementary strengths and capabilities. Both are family-founded with people-first, customer-focused cultures. Together, the businesses now cover all dayparts, from breakfast to late-night dining. Nardone’s product portfolio and channel focus align seamlessly with MBC’s, unlocking opportunities for cross-selling across our core K-12, private label, and broader foodservice channels and solidifying our position as a one-stop solutions provider.”
MBC, headquartered in McDonald, Tennessee, specializes in French toast sticks, waffles, pancakes, breakfast sandwiches, and other baked goods. The company supplies a diverse range of markets, including K-12 schools, private label retail, convenience stores, and quick-serve restaurants. Its two existing production facilities in Lebanon, Pennsylvania, now include Nardone’s 152,000-square-foot facility in Wilkes-Barre, Pennsylvania. This addition brings MBC’s manufacturing footprint to three locations.
Nardone Brothers Baking Co., a family-owned business since 1942, employs over 400 people, the company’s offerings include multi-serve round pizzas, stuffed crust, self-rising crust, French bread pizzas, and breakfast pizzas. The company primarily serves school lunch programs, private label retail, and convenience store markets across North America.
Vincent Nardone, President of Nardone Brothers, emphasized the importance of shared values and strategic alignment: “Nardone has grown through three generations by listening to customers and making continuous strategic investments in equipment and technology. For the next stage in our growth, we sought out a strategic partner that shares our people-first values, understands our customers, and has the resources to build upon the legacy we have created.”
Founded in 2022 through the merger of Murry's (established in 1948) and Bake Crafters (established in 1989), MBC Companies has quickly become a major player in the frozen breakfast space. The company was acquired by Entrepreneurial Equity Partners (e2p) in July 2023, setting the stage for continued innovation and growth. MBC’s extensive product portfolio includes French toast sticks, waffles, pancakes, breakfast sandwiches, and other baked goods, with production facilities in Pennsylvania and corporate headquarters in Tennessee.